Last Updated: 15th January 2026
Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide functionality, and deliver a better user experience. Cookies allow websites to remember your actions and preferences over a period of time, so you don't have to keep re-entering them whenever you return to the site or browse from one page to another.
This Cookie Policy explains how our website uses cookies and similar tracking technologies. It forms part of our Privacy Policy and should be read in conjunction with it. By using our website, you consent to the use of cookies in accordance with this policy.
We use three categories of cookies on our website. Each category serves a specific purpose, and we provide clear information about what each type does and whether user consent is required before activation.
Purpose: Essential cookies are strictly necessary for the website to function properly. They enable core functionality such as security, session management, network management, and accessibility. Without these cookies, the website cannot operate correctly, and certain features would be unavailable.
Examples:
Consent Required: No. Essential cookies are activated automatically because they are necessary for the website to work. You cannot opt out of essential cookies if you wish to use our website.
Retention Period: Session duration or up to 12 months for preference storage cookies.
Purpose: Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data allows us to measure website traffic, identify popular pages, understand user behavior patterns, and improve the overall user experience. We use Google Analytics 4 to collect this information.
Examples:
Data Collected: Pages visited, time spent on site, device type, browser type, operating system, referring website, anonymized IP address, and user journey through the site.
Consent Required: Yes. Analytics cookies are activated only after you click "Accept All Cookies" or enable analytics cookies in the "Manage Preferences" panel.
Retention Period: Up to 14 months.
You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at: https://tools.google.com/dlpage/gaoptout
Purpose: Marketing cookies are used to deliver personalized advertisements relevant to your interests. They track your browsing activity across websites and help us measure the effectiveness of our advertising campaigns. These cookies enable remarketing, conversion tracking, and audience segmentation for advertising purposes.
Advertising Partners: We work with Google Ads and Meta (Facebook and Instagram) to deliver targeted advertisements. These platforms may use cookies and similar technologies to serve ads based on your previous visits to our website and your activity on other sites across the internet.
Examples:
Data Collected: Pages visited, products viewed, items added to cart, conversion events (form submissions, purchases), device identifiers, browser fingerprint, anonymized IP address, remarketing list membership.
Consent Required: Yes. Marketing and advertising cookies are activated only after you click "Accept All Cookies" or enable marketing cookies in the "Manage Preferences" panel.
Retention Period: Up to 540 days for Google Ads cookies; up to 90 days for Meta Pixel cookies.
Third-Party Ad Serving: Third-party vendors, including Google, use cookies to serve ads based on your previous visits to our website and other sites on the internet. After visiting our site, you may see our advertisements on other websites, apps, or platforms you visit, including YouTube, Gmail, Facebook, Instagram, and the Google Display Network.
In addition to cookies, we use other tracking technologies to collect data and improve your experience on our website:
We use several Google advertising and analytics services on this website. Below is a detailed explanation of each service and how it affects your privacy:
Google Analytics 4 is a web analytics service that tracks and reports website traffic. It collects anonymized data about user behavior, demographics, and interests. We have enabled IP anonymization to ensure that full IP addresses are never stored. Data retention is set to 14 months, after which aggregated data is retained but individual user data is deleted.
Google Analytics helps us understand which pages are most popular, how users navigate our site, and where improvements can be made. This data is not linked to personally identifiable information unless you voluntarily provide it through a form submission.
Google Ads conversion tracking allows us to measure the effectiveness of our advertising campaigns. When you click on one of our ads and then complete a defined action on our website (such as submitting a contact form or making a purchase), a conversion event is recorded. This helps us understand which ads are driving valuable actions and allows us to optimize our advertising budget accordingly.
Conversion data is shared with Google Ads but is not linked to your personal identity. It is used solely for campaign measurement and optimization purposes.
Google Remarketing allows us to show advertisements to people who have previously visited our website. After you leave our site, you may see our ads on other websites, YouTube videos, Gmail, and across the Google Display Network. Remarketing lists are built based on pages visited, products viewed, and actions taken on our site. We do not create remarketing lists based on sensitive personal data categories such as health conditions, financial status, religion, sexual orientation, or political beliefs.
Remarketing helps us stay connected with potential customers and remind them of products or services they viewed but did not purchase. You can opt out of Google's use of cookies for remarketing by visiting Google's Ads Settings at: https://adssettings.google.com
Google Tag Manager is a tag management system that allows us to deploy and manage tracking tags (such as Google Analytics and Google Ads tags) on our website without modifying the code directly. Google Tag Manager itself does not collect personal data; it simply acts as a container for the tags listed above. All data collection is performed by the individual tags deployed through Tag Manager.
Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our website and other sites on the internet. All Google advertising products are governed by Google's Advertising Privacy Policy, available at: https://policies.google.com/technologies/ads
We use the Meta Pixel (formerly Facebook Pixel) to measure the effectiveness of our advertising on Facebook and Instagram and to deliver personalized advertisements to users who have visited our website.
The Meta Pixel is a piece of code placed on our website that tracks user actions and sends this data to Meta's advertising platform. It records events such as:
This data is used to build custom audiences for remarketing purposes, measure the effectiveness of our Facebook and Instagram ads, and optimize ad delivery to users most likely to be interested in our products. We do not use the Meta Pixel to collect sensitive personal data or to target users based on special-category attributes prohibited under Meta's advertising policies (such as health status, financial situation, religion, political views, sexual orientation, or any other protected characteristic).
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Meta's use of your data is governed by its Data Policy, available at: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
You have full control over the cookies used on our website. You can manage your cookie preferences at any time through the following methods:
When you first visit our website, a cookie consent banner appears in the bottom-right corner of the screen. This banner provides three options:
You can access the cookie preferences panel at any time by clicking the "Manage Cookie Preferences" link in the footer of every page on our website. This panel allows you to:
Your cookie preferences are stored in your browser's local storage for 12 months. If you clear your browser's local storage or use a different browser or device, you will need to set your preferences again.
Most web browsers allow you to control cookies through their settings. You can set your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. You can also delete cookies that have already been set. Please note that if you block or delete all cookies, some features of our website may not function properly, and you may not be able to access certain areas of the site.
For instructions on how to manage cookies in popular browsers, visit the links below:
You can opt out of personalized advertising from Google, Meta, and other advertising networks using the following services:
Opting out of personalized advertising does not mean you will stop seeing advertisements entirely. You will continue to see non-personalized ads, but they will not be tailored to your interests or browsing history.
By clicking "Accept All Cookies" on the cookie consent banner, you provide your explicit, informed, and freely given consent to the storing and accessing of cookies on your device for analytics and personalized advertising purposes, including advertisements delivered by Google and Meta. This consent is given in accordance with the General Data Protection Regulation (GDPR) Article 6(1)(a) for users in the European Economic Area and the United Kingdom.
You may withdraw your consent at any time without affecting the lawfulness of processing that occurred while consent was valid. To withdraw consent, click "Manage Cookie Preferences" in the website footer and disable analytics and marketing cookies, or clear your browser cookies through your browser settings.
Your consent choice is recorded with a timestamp and stored in your browser's local storage. This record may be audited upon request by regulatory authorities to demonstrate compliance with data protection laws.
Some of the cookies and tracking technologies used on our website may result in the transfer of personal data to countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are headquartered. These transfers are conducted under Standard Contractual Clauses approved by the European Commission, which provide appropriate safeguards for the protection of your personal data in accordance with GDPR requirements.
A copy of the applicable Standard Contractual Clauses can be requested by contacting us at the email address provided at the end of this policy.
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our business operations, or the way we use cookies. Any changes will be posted on this page with an updated "Last Updated" date at the top of the policy.
If we make significant changes that affect how we use cookies or the data we collect, we will notify users via a prominent banner on our homepage at least 14 days before the changes take effect. Continued use of our website after the effective date of changes constitutes acceptance of the updated Cookie Policy.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and protect your privacy.
If you have any questions, concerns, or requests regarding this Cookie Policy or how we use cookies on our website, please contact us:
SYCAMORE MOTORCYCLES (WITHAM) LIMITED
C/O First Hamblin (Eastern) Limited
Papyrus Business Parc, Werrington
Peterborough, PE4 5BH
United Kingdom
Email: [email protected]
Phone: +44 1733 123456
If you are located in the European Economic Area or the United Kingdom, you have the following rights regarding cookies and personal data collected through cookies:
To exercise any of these rights, please contact us using the details provided above. We will respond to your request within 30 days. You also have the right to lodge a complaint with your local data protection supervisory authority if you believe we have not handled your data properly.
For users in the European Economic Area, visit: https://edpb.europa.eu
For users in the United Kingdom, visit: https://ico.org.uk