Privacy Policy

Introduction

SYCAMORE MOTORCYCLES (WITHAM) LIMITED (Company Registration Number 14172893, VAT Number GB 673 2918 45) operates this website and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect information you provide when using our website or purchasing our products and services.

Our registered address is C/O First Hamblin (Eastern) Limited, Papyrus Business Parc, Werrington, Peterborough, United Kingdom, PE4 5BH. We are registered in England and Wales and operate in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using this website, submitting forms, or making purchases, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein.

Cookie Categories

We use cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, and deliver personalised advertising. Cookies are divided into three mandatory categories:

Marketing Cookies — Mandatory Disclosures

In compliance with advertising platform policies and data protection law, we provide the following specific disclosures regarding marketing and advertising cookies:

Consent Requirements

Consent Banner

When you first visit our website, you will see a cookie consent banner offering three options:

• Accept All: Activates essential, analytics, and marketing cookies.
• Reject Non-Essential: Activates only essential cookies; analytics and marketing cookies remain inactive.
• Manage Preferences: Opens a panel where you can enable or disable analytics and marketing cookies independently. Essential cookies remain active.

Marketing and analytics cookies activate ONLY after you click "Accept All" or enable them in the Manage Preferences panel. The banner is dismissible without accepting, and rejecting means only essential cookies will be active.

Consent Statement

By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalised advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

EEA / UK Users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of Consent

You may withdraw consent at any time by clicking "Manage Cookie Preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only — not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, optional motorcycle make/model, and your message.

Legal Basis: Consent (GDPR Article 6(1)(a)) and, where a service relationship exists, performance of a contract (GDPR Article 6(1)(b)).

Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at the email address provided in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

Google Services — Full Disclosure

This website uses the following Google services:

Google's advertising products are governed by: https://policies.google.com/technologies/ads

Meta Advertising Services — Full Disclosure

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time on site
• Specific conversion events (form submissions, purchases)
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

Your Rights Under UK GDPR

If you are located in the European Economic Area or the United Kingdom, you have the following rights:

• Access (Article 15): Request a copy of data we hold about you
• Rectification (Article 16): Correct inaccurate or incomplete data
• Erasure (Article 17): Request deletion ("right to be forgotten")
• Restriction (Article 18): Limit how we process your data
• Portability (Article 20): Receive your data in a structured, machine-readable format
• Objection (Article 21): Object to processing based on legitimate interest
• Withdraw Consent (Article 7.3): Revoke consent at any time without penalty

To exercise any right, email us at [email protected]. We will respond within 30 days.

You also have the right to lodge a complaint with your local supervisory authority:

• EU users: https://edpb.europa.eu
• UK users: https://ico.org.uk

What Data We Collect

We collect the following categories of personal data:

• Full name
• Email address
• Phone number
• IP address
• Browser type and version
• Device type and operating system
• Cookies and tracking identifiers
• Usage data (pages visited, time on site, click paths)
• Form submission content (including optional motorcycle make/model)
• Conversion events (form submits, calls, purchases)

Legal Basis for Processing

We process your personal data under the following legal bases as defined in GDPR Article 6:

• Contact form data: Consent (Article 6(1)(a)) and contract performance (Article 6(1)(b))
• Analytics data: Consent (Article 6(1)(a))
• Marketing/remarketing data: Consent (Article 6(1)(a))
• Security and fraud prevention: Legitimate interest (Article 6(1)(f))

Data Retention Periods

We retain personal data for the following periods:

• Contact form submissions: 2 years from submission date
• Analytics data (Google Analytics 4): 14 months
• Marketing cookies (Google Ads): Up to 540 days
• Email communications: Duration of relationship plus 1 year
• Server logs: 90 days
• Cookie consent records: 3 years (audit requirement)

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Any changes will be notified via a banner on the homepage at least 14 days before taking effect.

Continued use of the website after changes take effect constitutes acceptance of the updated policy.